Expedia touts verified hotel reviews
January 09, 2012 | Online Travel
In a move designed to make better use of its growing database of millions of traveler-generated hotel reviews and assure users that its reviews are not faked - an issue other sites are dealing with - Expedia has rolled out a new hotel booking platform with a revamped “Expedia Verified Reviews” program.
The enhanced program allows travelers to filter hotel searches in new ways (for example, by proximity to a sports stadium) and confirms that each review — good or bad — was written by an Expedia customer who actually booked and stayed at that hotel.
With a new review form that rolled out last week, Expedia is also gathering more information.
“We’re starting to collect interest information,” said John Kim, Expedia’s senior vice president of global products. “We get a lot of requests for reviews that would be useful for people with dogs or for hotels that would be good for foodies. The new form we send out after a hotel stay allows customers to write reviews for a specific audience.”
Get the full story at msnbc.com
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