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Expedia updates apps with mobile-only hotel deals on launch screen

November 15, 2012 | Hotel Marketing

Expedia has introduced an updated version of its app for the iPhone and Android. Upon launching the app, travelers will see hotel deals only available on their phones. Mobile-exclusive deals can also be found in search results of cities throughout the US.

Instant flight sorting of more than 200+ airlines. Beautiful, intuitive interface. More than 140 thousand hotel properties. Crisp, gorgeous destination imagery. Mobile-only deals of up to 60% off. Say hello to the new features to be found in "Expedia," the newly updated mobile app launched today by the world's leading online travel agency. Travelers are afforded the information about flight and hotel availability (as well as cancellation messaging) that they expect to see when booking on Expedia's desktop site. The Expedia app, which previously featured only hotels, is now available in the United States on iPhone and Android platforms.

Travelers have millions of different flight options and the Expedia app update is the first to marry the simplicity travelers expect from mobile with the underlying intelligence and comprehensive choices they've come to expect from Expedia," said John Kim, Senior Vice President, Global Product, Expedia . "The Expedia app puts all of that technology and big data – and the confidence it brings – in the palm of your hands with a casual simplicity that masks the underlying e-commerce power behind it."

The newly updated Expedia mobile app features the following improvements:

- Introducing Flights on Expedia Mobile. Travelers can now view, sort and book flights – to domestic and international destinations – on more than 200 airlines that are sold in the US. Flights can be sorted by price, departure time, arrival time or duration. Sorting is a quick and simple process and travelers can checkout easily via a single swipe.

- Rich Hotel Visuals. Upwards of 140,000 hotel properties – literally millions of hotel rooms worldwide – are accessible via the Expedia app. Crisp graphics illustrate every last room. Rooms can be sorted via popularity, price, deals, ratings or distance from the booker.

- Mobile-Only Hotel Deals on the Launch Screen. Upon launching the app, travelers will see deals only available on their phones. In some cities, such as Las Vegas, rooms are available for up to 60% off. Mobile-exclusive deals can also be found in search results of cities throughout the US.

Expedia has continued to make mobile a key part of its growth strategy. The Expedia hotels app was downloaded approximately 5 million times in 220 different countries and territories, and 10% of Expedia customers today are engaging in mobile.

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