June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
Here are the top 10 travel marketing trends Expedia is watching in 2018, with viewpoints from some of it's global marketing executives.
1. Attention is the new currency: Where is your target market spending their time? Most likely, on their phones. There's no denying the mobile phone has changed the way people interact with the world. They're no longer on the bus chatting to their neighbor or at the gym watching TV. They're on their phone watching YouTube, streaming content or TV shows, playing games, reading the news or talking to their friends on social media.
2. Think bigger than the product: What does your brand stand for? Millennials are not just buying a product, they want to buy into a lifestyle and they are seeking authenticity from brands. A recent study from Expedia and the Center for Generational Kinetics found that people are shifting away from a society of stuff, and instead prioritizing experiences - especially travel experiences.
3. Creativity backed by insights: What if someone told you your campaign was going to be a huge success? Sound familiar? Every marketer goes into their campaign hoping for the best, and every agency tells you this campaign will be the best, but what if you had a formula that was almost guaranteed to be a winner?
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