Facebook buys location service Gowalla
December 05, 2011 | Online Marketing
Facebook has acquired location-based startup Gowalla. Gowalla was in a head-to-head battle with rival check-in service Foursquare and it lost in terms of user adoption. Gowalla shifted directions and recast itself as a travel guide.
Facebook and Gowalla have not confirmed the deal yet, which was reported by CNNMoney, citing an unnamed source. According to the story, founder Josh Williams and all of Gowalla’s employees will moved to Facebook’s offices in Palo Alto, Calif.
The team will be assigned to work on Facebook’s Timeline feature, which launched at Facebook’s F8 conference. Timeline allows users to document their lives and see all of their most important photos, events, and other memories all in a single vertical page.
Get the full story at VentureBeat
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