May 18, 2018
The OTA battlefield: Legislation to loyalty
The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor.Read more
Facebook’s new Graph Search, which enables you to search the social network for restaurants, games, music, photos and friends, will soon be adding hotels as a category, and that should give surviving social travel startups something to think about.
Lee McCabe, Facebook’s new head of travel, explains that hotels will be added to the mix, adding that he believes Graph Search “will be a game-changer for travel.” With Graph Search, Facebook users will be able to explore the hotels their friends stay at, and things to do nearby.
Skift took Graph Search out for a spin a couple of weeks ago, and we noted that its restaurant search, which enables you to find nearby restaurants and your Facebook friends who have visited them, has a lot of information gaps.
It’s too early to say how it will all turn out, though, as Facebook hasn’t even released Graph Search to users en masse, and the social network is still testing the product and gathering feedback.
Get the full story at Skift.com
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