Facebook quietly launched a City Guides feature in the Facebook app that enables users to book some hotels and restaurants, and message or tap to call other hotels, restaurants, and tours and attractions.
Most of the venues that appear in Facebook’s destination-oriented guides had messaging and calling features when you viewed them but for some, such as the Aria Resort & Casino in Las Vegas and the Eliot Hotel in Boston, users could tap a Book Now button in the Facebook app and make reservations directly with the hotel.
There were also Book Now buttons for some restaurants, such as ROKA Charlotte Street restaurant in London, where dining reservations could be made through the Priceline Group’s OpenTable.
Consumers could already book an Uber, buy an Icelandair ticket, or converse with the U.S. Transportation Security Administration on the Facebook Messenger app, but now the Facebook app itself has added City Guides.
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