Facebook Open Graph working for online travel companies
November 21, 2011 | Online Travel
The holiday season is a vital time of year for the travel industry, and continuing improvements to Facebook’s Open Graph are ramping up business for sites like TripAdvisor, Airbnb, and Gogobot.
Since TripAdvisor launched its Facebook integration, 57 million users have personalized their planning via the social network, and 1.5 billion Facebook places pins have been placed by TripAdvisor users.
Since launching its Social Connections service via Login with Facebook in May, community marketplace Airbnb saw the number of users skyrocket from 16 million to more than 32 million in four weeks and to 123 million currently.
85 percent of Gogobot users are connected via Facebook, and they log in 45 percent more often; and are 40 percent more likely to write reviews, and write 60 percent more of them than non-Facebook users.
Get the full story at Allfacebook
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