Facebook takes on role of travel concierge
November 29, 2011 | Hotel Marketing
Fostering conversation is merely the first step. Progressive brands are taking on the role of travel concierge, enhancing their Facebook pages to engage and serve fans without forcing them to leave the site.
While travel brand advertising typically directed consumers to company websites for additional information, it’s now increasingly common for ads to lead people to brand Facebook pages. Is your Facebook page worthy of being a marketing destination?
Fostering conversation is merely the first step. Progressive brands are taking on the role of travel concierge, enhancing their Facebook pages to engage and serve fans without forcing them to leave the site.
Just as we may underestimate the challenge of being a hotel concierge – from getting reservations at popular restaurants to scoring tickets to sold-out performances – truly meeting the asked and unstated needs of fans may sound easier than it is in reality. So here are several guidelines for serving your brand’s community well.
Get the full story at MediaPost
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