March 28, 2014

Facebook, the accidental news source

According to the latest Pew Research Center’s State of News Media report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is an “incidental experience.”

According to the report, only 22 percent of the people reading news on Facebook believe it is a useful news resource. The remaining 78 percent are on Facebook for reasons other than news stories. Because more US adults use Facebook than any other social media site, it is the leading social media platform for news consumption.

Of the people reading news on Facebook, the report said half are seeing at least six different news topics, with the largest majority (73%) seeing entertainment-related news stories.

Looking at news consumption on other social media sites, Pew’s research found people on Twitter tend to, “Come together around news events they feel passionately about.” According to the report, opinions expressed on Twitter often differ from the broader public opinion, and sentiments connected to trending news stories on Twitter can change over time.

Get the full story at Marketing Land and Pew Research Center