June 21, 2018
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Facebook has implemented a new feedback system which may result in businesses being banned from advertising if they cannot maintain an acceptable level of customer satisfaction.
Customers can now send feedback directly to Facebook about their experiences with businesses. The system is being introduced due to frustrations customers have after purchasing things from Facebook advertisers.
A short one-tap survey will be available after a user completes a purchase that was initiated through a Facebook ad. Users can rate their experience with a sad face, a neutral face, or a happy face. A questionnaire will then appear so the user can provide more information.
Feedback will be shared with businesses only if they receive a large volume of negative feedback. Facebook will give the business a chance to improve before taking further action.
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