Facebook user satisfaction sinks (again)
July 18, 2012 | Online Marketing
For all its huge popularity, Facebook doesn’t seem to be particularly well-liked by its own users, according to a new report. Different for Google+: Those who try it, like it - more than Facebook, apparently.
According to the American Customer Satisfaction Index (ACSI), Google+ scored a 78 percent customer satisfaction rating. Facebook, on the other hand, languished below the rest of the social media competition at just 61%.
In a statement, the ACSI said that Facebook set ”a new record-low score for the Social Media category,” and that the company placed among the “five lowest-scoring companies of more than 230 measured.”
One major advantage that Google+ continues to have over Facebook in terms of user satisfaction? No need to monetize. As recently reported, Facebook is now testing up to 10 ads per page … a significant increase from the three to six it’s had recently. Google+, comfortably ensconced in a Google buoyed by the AdSense money machine, still remains delightfully unmonetized.
Get the full story at VentureBeat
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