August 30, 2018

Facebook Watch on-demand video platform launches globally


Facebook Watch, the social network’s home to original video content and answer to YouTube, is now becoming available worldwide.

The Watch tab had first launched last August, only in the U.S., and now touts over 50 million monthly viewers who watch at least a minute of video within Watch. Since the beginning of the year, total time spent viewing videos in Watch is up by 14x, says Facebook.

The company has continued to add more social features to Watch over the past year, including participatory viewing experiences like Watch Parties, Premiers, and those with audience involvement, like an HQ Trivia competitor, Confetti, built on the new gameshow platform.

Watch also offers basic tools for discovery, saving videos for later viewing, and lets users customize a feed of videos from Facebook Pages they follow.

Get the full story at TechCrunch and Marketing Land

Read also "Amazon is planning an ad-supported video app" at FastCoDesign