March 17, 2017

Facebook’s head of travel on hotels going mobile


If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands.

Warner recently spoke with Skift about opportunities for hotels in the mobile space, and — not surprisingly — the importance of using mobile platforms like Facebook and its Instagram unit to not only increase brand awareness but, in some cases, also convert users into guests, too.

Skift spoke to Warner prior to Facebook’s roll out of its new City Guides feature, which allows Facebook users to connect to hotels to book rooms through the Facebook app, albeit the link takes them directly to the hotel’s website. We did ask Warner if Facebook would ever consider becoming its own online travel agency or booking platform and this is what she told us at the time:

“Facebook, as you know, is committed to helping advertisers from all industries drive their business objectives,” said Warner. “We often say that we want to be our partners’ best minute and dollar spent. The travel industry really accepts this. We know that people are spending more time on mobile, and we’ll continue to help our travel partners capitalize on this shift.

Get the full story at Skift

Read also "Facebook launches city guides with booking for hotels and restaurants" and "Reach highly engaged customers with Facebook Dynamic Ads for Travel"