Facebook’s new features annoy teens, heaviest users exploring Google+
October 31, 2011 | Online Marketing
Teens, the demographic that uses Facebook more than any other age group - up to 90 minutes a day - are rather annoyed with the new features the social network debuted last month. According to a new survey, 21% vowed to use Facebook less and to begin using Google+ more, and 6% said they will switch to Google+.
In a survey conducted by youth-oriented marketing agency Mr. Youth, nearly half of the teens surveyed said changes such as the ticker feed and certain apps make their Facebook pages feel cluttered.
Nearly as many (42%) said that the changes make navigating the pages confusing. Respondents were especially disparaging about the ticker, the scrolling feed showing friends’ recent posts. The general opinion was the ticker conveyed too much information, with some teens even saying it is “stalkerish.”
Nick Fuller, senior director of marketing at Mr. Youth, pointed out that the auto-generated nature of the ticker is what bothers respondents. “These teens live in a world where they expect to customize everything from their shoes to their Facebook page,” he told eMarketer.
Get the full story at eMarketer
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