Facebook’s new verbs have marketers talking
September 26, 2011 | Online Marketing
Marketers say they are excited that Facebook's "like" and "recommended" buttons have company with a new set of verbs, such as "watch," "listen," "read," "hike," etc.
The social site's users will soon be able to tap buttons for those verbs to describe their brand engagement with TV programs, music, books, and public places.
Such Facebook user activities will appear in the social site's ticker feature, which began surfacing yesterday as a complement to the news feed. Along with Facebook Places check-ins, the activities should create lightweight brand impressions in the way that "likes" and "recommended" have.
Data for the verbs will apparently be collected and reported as "likes" have, creating new engagement metrics. Ian Schafer, CEO of Deep Focus, said richer possibilities exist now for Facebook's Sponsored Stories ads.
Get the full story at ClickZ
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