Fairmont Hotels plans social media day

June 15, 2012 | Hotel Marketing

A social media day is being run by Fairmont Hotels & Resorts on June 30 for fans of the chain on Facebook, Twitter and Foursquare. Restaurants and lounges across the Fairmont portfolio are offering a complimentary appetiser from 3pm on the day.

Fairmont will also share a fan-only coupon through its social sites, which users will be able print or email to their smart phone.

The luxury hotel brand’s Foursquare pages will post details about the exclusive offer via check-in specials in the days leading up to the event.

Marketing and communications vice president Brian Richardson said: “We highly value the fans of our brand that have gone out of their way to engage with us on our social platforms.

“As a luxury brand that places great emphasis on personalisation and guest loyalty, we want to be sure we’re rewarding our social media advocates with special incentives that offer true value and Social Media Day is just one way we’re thanking them this year.”

Get the full story at Travolution

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