June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
As Tnooz reports, starting this week, Google has integrated its Hotel Finder product just above organic results on search results pages. For the moment, the integration is only visible for U.S. customers.
With the change, Google Hotel Finder, with its “book hotels” button and ability to search for two-, three-, four- and five-star hotels with pricing, appears in a white box above organic results and is labeled “Sponsored.”
The “Sponsored” designation means participating hotels or online travel agencies, which get booking links, may — or may not be — be paying for the ad.
Despite the “Sponsored” label, the new positioning of Google Hotel Finder leaves Google open to the charge that Google is favoring its own products above competitors’ solutions.
And, it goes without saying, regulators on several continents looking into Google’s search practices will take note of the change.
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