Finding online shoppers on Facebook
February 18, 2010 |
Retailers that want to connect with their target audience online would do well to go where their customers already are. And according to the
The overwhelming winner in terms of shopper presence was Facebook, with more than one-half of respondents using it regularly. YouTube took the second spot, with former giant MySpace far behind its rival. Only about one in 10 online shoppers surveyed used Twitter.
More than one-half of online shoppers who use social media choose to engage with brands on the sites by friending or following them. While some social site users interacted with a large number of brands, most were fans of only a few. Social network users actively want to engage, but their time and attention is limited.
The report also confirmed earlier research that the top reasons for interacting with brands on social sites were to get a good deal and learn about products, with nearly one-half of brand followers selecting each goal. Only a few were interested in customer support.
Get the full story at eMarketer
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