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Sometimes your marketing messages can do more harm than good. Are you guilty of any of these mistakes? Here is how you can lower the odds of your marketing efforts going wrong if you avoid five deadly sins.
Marketing is a delicate art: Your goal is to influence people's thinking and choices, but it's easy to do more harm than good.
However, you can lower the odds of your marketing efforts going wrong if you avoid five deadly sins. That's the word from Jonah Sachs, founder of Free Range Studios and author of Winning the Story Wars.
Fittingly, he offers a story for each of the sins to illustrate why it's bad
Get the full story at Inc.com
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