June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
Sometimes your marketing messages can do more harm than good. Are you guilty of any of these mistakes? Here is how you can lower the odds of your marketing efforts going wrong if you avoid five deadly sins.
Marketing is a delicate art: Your goal is to influence people's thinking and choices, but it's easy to do more harm than good.
However, you can lower the odds of your marketing efforts going wrong if you avoid five deadly sins. That's the word from Jonah Sachs, founder of Free Range Studios and author of Winning the Story Wars.
Fittingly, he offers a story for each of the sins to illustrate why it's bad
Get the full story at Inc.com
Visit our sponsors: