January 12, 2018

Five dos & don’ts of digital display ads


To create a successful display ad for your hotel, you need to break through the distractions to create an ad experience that is engaging and hits just the right tone.

Regardless of size, all display ads created at Cendyn include 5 creative components. Let’s go through each one by one and explain some core dos and don’ts.

1. Design & Layout

Keep your text and images complementary and visually balanced. You’ll want to aim for equal parts what you say and what you see to appeal to the widest audience. Above all, be compelling. Banners must be eye catching to attract attention.

- Display ads should be 3-5 frames maximum in length.
- Ads should feature a high-quality logo on every frame if possible, and ensure it is legible at small sizes. This is critical and often requires revising your logo (.eps is preferable).
- Ad creatives should have clearly de ned borders to ensure your content does not blend in with the web page it appears on.

Download the full report at Cendyn