Five emerging trends in online hotel distribution
July 02, 2012 | Hotel Marketing
As the distribution landscape continues to fragment, revenue managers are being tasked with keeping tabs on the latest and greatest new platforms. But are all channels created equal?
Attendees during a workshop at HSMAI’s Revenue Optimization Conference had mixed reviews as they discussed the following five discount models.
1. Backbid: A hotel booking site where travelers post their existing hotel reservations and accept bids from alternative properties to find the best value for their upcoming hotel stay.
The channel empowers consumers to find the best room for the best price, knowing all the details about a given property before accepting a new bid. There’s no risk involved, as they can deny any bid and keep their existing reservation.
While the site touts its focus on confirmed travelers and ability to sell distressed inventory as a plus for hoteliers, attendees of the HSMAI workshop were not as impressed. At its best, they said Backbid allows them to possibly unload inventory at a low yield. At its worst, they said the channel encourages a downward spiral, with competitors outbidding each other with lower and lower rates.
Get the full story at HotelNewsNow.com
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