Five simple steps to building trust online
September 27, 2011 | Online Marketing
As a brand, you can’t survive online these days if your customers don’t trust you. Fact. If they don’t trust you, they will never buy from you, and you will ultimately fail. And it’s especially true for brands that are selling high-ticket items like travel.
A holiday is a good example; it’s a major purchase for most of us not just because it is expensive but also because it’s the one purchase we all look forward to every year!
So, when I read this week that TripAdvisor has removed the slogan ‘reviews you can trust’ from its website and replaced it with ‘reviews from our community’, I was keen to find out more.
Why did TripAdvisor do this? Well, the website is currently under review by the Advertising Standards Agency (ASA) for featuring fake reviews.
Get the full story at Econsultancy
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