The real power behind Passbook, and the most important reason any marketer should consider it, is that for iPhone and iPad users who have upgraded to iOS 6, it is the killer location-based app.
Unless you’ve been hiding under a rock during the last couple months, you know that Apple announced the new iPhone 5 back on September 12, 2012. On this date, Apple also rolled out its latest mobile operating system, iOS 6, which came chock full of new features like enhanced Siri, new 3D maps and deeper integration with social networks Twitter and Facebook.
Arguably, the most important new feature to arrive on iOS 6 was something called Passbook, which allows marketers to provide coupons, tickets, loyalty cards and more, all in one place on the iPhone or iPad.
For anyone that is interested in a deeper dive, the Passbook Developer kit is a great resource. Assuming that the rest of you are like me and just want the Readers Digest version for marketers, here is the good stuff.
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