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Five tips to freshen up your hotel’s tweets

December 05, 2011 | Hotel Marketing

Getting the most out of Twitter is a strong way to impress your current and potential guests as well as get your name out there and put a voice behind your brand. Here's a list of fresh Twitter tips that will help your hotel utilize Twitter to its fullest extent.

1. Make Twitter your digital concierge: These days, guests are constantly tweeting their thoughts and experiences for the whole world to read. Take advantage of these tweets by taking your actions a step further. Did one of your guests tweet that he isn’t looking forward to waking up before dawn for an early morning meeting? Surprise him with fresh coffee at his door or tweet him directions to the nearest java house! Did someone tweet that his toddler spilled juice in the room? Let him know that new towels are on the way. You can learn a lot about your guests by reviewing their tweets and tailoring your responses specifically to them. You will stand out, be appreciated, and keep your guests more than satisfied.

2. Offer a social media discount: A recent study shows that 48% of brand followers follow brands on Twitter just to get discounts and deals, so give your followers what they want! You can offer a promotion for something as simple as a discount on a spa treatment or even a gift shop item. Only promote the special on Twitter or your other social media channels, so that it is exclusive to your fans and followers! You could also create a special promo code for 10% off a room that you send to people who are actively engaging you on Twitter and tweeting about your hotel. Be more frugal with this one though, as you don’t want floods of people demanding you give them special room rates.

Get the full story at E-Marketing Associates

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