November 21, 2017
Booking.com looking for its #BookingHero
Booking.com celebrates incredible guest experiences with global social media competition to honor the unsung heroes that make travel magic happen every day.Read more
For hospitality brands, the preference for emails is particularly marked - at 66% the number is more than twice that for Direct Mail (26%) and Mobile Apps (25%), according to Campaign Monitor survey.
Social Media comes in slightly lower again, at 23%, and mobile wallets bring up the rear at 14%. The preference no doubt reflects the amount of data being conveyed.
Across verticals, the top reasons consumers will open an email from a brand are personalisation and discounts. Consumers are just slightly more inclined to open an email offering a discount (72%) than one with a personalised subject line (62%).
Satisfaction with delivery of travel and hospitality brands on the promise of personalised mail was pretty high, at 59%. Yet this lagged retail brands, which scored 76%. When it came to preferences on personalisation, there was not a lot of difference between age groups.
Get the full story at EyeForTravel
Visit our sponsors: