Four Seasons Hotel Hong Kong is interacting with a diverse group of young consumers by inviting Instagram users to capture views of the cosmopolitan city. The summer contest is seeking to bring new visitors to the hotel and invigorate current visitors with a creative mission.
“Launching a contest through a social platform like Instagram can stir up a lot of attention because of the peer-to-peer social sharing inherent in the platform,” said Kelly Cooper, marketing manager at ShopIgniter, Portland, OR. “This digital communication builds momentum quickly, continually exposing new audiences to the brand and campaign message – like a contest,” she said.
Through June 25, consumers have the chance to win approximately $4,500 in prizes by participating in the hotel’s #OurHK Instagram contest. The three-week contest could attract many followers of the hotel’s Instragram handle @fshongkong.
Four Seasons is encouraging its Instagram followers to target specific sites. In doing so, prospective visitors will have a virtual tour of the city. In tandem with the Hong Kong Tourism Board, Four Seasons has put location-based boundaries on the contest.
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