July 12, 2013

Four Seasons unites consumers via mobile ice cream social


Four Seasons Hotels and Resorts is uniting consumers by hosting a digital ice cream social through mobile image-sharing application Instagram and via events at 17 of its properties worldwide.

In addition to reaching a global audience, the “Insta-Meets” will help the hotels show off menu offerings. Although this is the second year that Four Seasons has hosted this initiative, this time the hotel chain is likely to get more attention due to Instagram’s latest feature upgrades.

“Everyone from every age group loves ice cream, it’s one of the most relatable foods in the world, one of the most fun to eat and carries a sense of nostalgia and memories of hot summer days on the beach,” said Christine Kirk, CEO of Social Muse Communications, Los Angeles.

“The Four Seasons Ice Cream Social event is a great way for the brand to connect with travelers and foodies across the globe and showcase the hotel group’s extensive culinary programs at their hotels around the world,” she said.

Get the full story at Luxury Daily