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Four tips for writing emails that sell

June 28, 2012 | Online Marketing

Because email feels so personal, your messages need to connect with the people you’re talking to. You need to keep each individual engaged with your message so that your email can sell. Here are four ways to draw a person into conversation in the inbox.

1. Draw Them In With Killer Headlines: The subject line is your conversation starter. It’s your first impression in the inbox and helps your reader make up his mind whether your email is worth reading or not. There are plenty of ways to craft a killer subject line that draws your reader in. Ask a question, or tease your message content with a clever play on words. Just make sure that it’s related to your message content — you don’t want your readers to regret opening the message, because they won’t forget it.

2. Tell A Story: People relate to stories better than they relate to a straight-up sales pitch. Stories are entertaining and they give you and your business a relatable personality. One of the most effective stories you can tell is about your problems — the problems that prompted you to start your business or launch your product. Your reader can likely relate to these frustrations himself, and that establishes the clear need for your services or the niche you designed your product to fill. A well-crafted story that relates to your reader’s common pains and problems can be more effective than any sales pitch.

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