FourSeasons.com goes regional, integrates TripAdvisor reviews
February 16, 2012 | Hotel Marketing
TripAdvisor is currently the 19th biggest referrer of traffic for Four Seasons Hotels & Resorts - compared to Expedia which is 90th. What's more, TripAdvisor referrers convert to bookings at higher numbers.
Luxury hotel chain Four Seasons is planning to launch versions of its new website for Asia and the Arabic region this year to take advantage of different approaches to digital media.
The site has been designed to incorporate a number of social media elements such as TripAdvisor reviews because the group researched how many sources, particularly unbranded ones, consumers reached out to when trying to find out about a trip.
Interactive marketing boss Robert Simon says: “They were spending time on sources like TripAdvisor to find what property was relevant to them but there’s no reason they should do extra work to find what they want. Consumers have been trained to start on sites like that. There is so much more information outside of brand.com sites.”
Get the full story at Tnooz
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