November 16, 2018

Gen Z travelers: More open to influence and inspiration than other generations

New insights released by Expedia Group Media Solutions illustrates the behaviors, attitudes and influences of younger travelers around the world.

Gen Z travelers are taking 2.8 leisure trips per year, which is just behind Millennials (3 leisure trips per year), indicating that travel is already a priority for this generation.

Seeking the best deals and most value for their money is universal amongst travelers of all ages, but especially for Gen Z, who are not yet or just starting to be financially independent – and may still be spending mom and dad’s money.

Today, Gen Z are heavily influencing family travel decisions, and in the coming years, as more Gen Z enter the workforce and increase their disposable income, their prioritization of travel and growing budgets will unlock myriad opportunities for marketers.

Get the full story at Expedia Group Media Solutions