July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
Before you can get your business mix right, you first need to know what your business mix is.
As an eCommerce Manager, I ask the hotel in each meeting what their business mix is. Every Revenue Manager, General Manager and Sales & Marketing Manager should know this information.
There should be clear targets set for each market segment for the year. These targets should be for both occupancy and average room rate (ARR). The hotel’s business mix gives all departments a clear picture of the hotel’s target market and how well they are doing to achieve budget. Below are a few steps to follow that will help you optimise yours.
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