Google demonstrated a software programming system that enables emails to feature continuously updating information and greater interactivity.
Starting today, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging email experiences within Gmail.
Google notes the following benefits for incorporating AMP experiences into Gmail:
- Content that is kept up-to-date in real-time
- The ability for recipients to browse and interact with content
- Users getting more done in less time without having to leave email
Get the full story at Marketing Land