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Gogobot gets visual with new Pinterest inspired redesign

June 29, 2012 | Online Travel

A number of social travel sites have started styling themselves after Pinterest, which has become its own travel discovery resource for many users. Now, Gogobot is falling in line, putting big pictures front and center as part of a new web site redesign.

Gogobot is trying to differentiate itself by using bigger photos, which are largely pulled from its trove of user-submitted postcards from Gogobot’s mobile app. That’s different from Pinterest and other travel sites that use photos often pinned from the web. Gogobot is also connecting pictures to its large database of structured information, so clicking on an image pulls up data on a location, including user reviews, other images, hotel information and other planning tools.

The idea is to make Gogobot more visually inspiring and more of a regular resource for users, who don’t have to be trip planning to get something out of the service. The redesign also helps Gogobot make better use of all of its photos which were less accessible in the old news feed-based format. And it gives users another way to get into Gogobot’s database of 60,0000 destinations and 8 million places shared by users. Ultimately, it’s still about being a great, personalized travel resource, said founder and CEO Travis Katz.

“A lot of other services are focusing on purely inspiration, but you can’t use Pinterest to plan a trip,” said Katz. “For Gogobot, it’s not just about going visual, but tying visuals to useful information. We are focused on not just giving you ideas but also the tools to take it from idea to action as fast as possible.”

Get the full story at GigaOm

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