Google has been accused of flouting European data protection laws when it tracks users' locations.
A coalition of seven consumer organisations is filing complaints with local data protection regulators over Google's tracking system.
The coalition said Google used "deceptive practices" to make people turn on its different tracking systems. Consent, it said, was not being freely given. In addition, it alleged, Google did not give "straightforward information" about what surrendering the data entailed.
Location data could give deep insights into someone's lifestyle including their religious beliefs, political activity, health and sexual orientation, said the statement.
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