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Google+ adds community guides for organizations

November 29, 2011 | Online Marketing

Google is pushing to get more celebrities, politicians, nonprofits, and other organizations onto Google+ by providing "community guides." These free guides showcase successful profiles, give free advice, and link to additional community resources.

Steve Grove, head of community partnerships at Google, stated that "we want to help more organizations, politicians, artists, celebrities, athletes, media companies and nonprofits use Google+ to share and interact with each other – and with Google+ users."

Google is doing so by educating organizations on the effective use of the platform. The six core community guides (one each for celebs, media, nonprofits, politics, sports, and universities) highlight examples, tactics, and further learning resources; each has resources customized to the category.

In the nonprofit category, for instance, Google shows how the organization and its actions can be shown off via a Google+ profile, shows how the organization can "tailor [its] message with Circles," and shows how the +1 button can help promote the organization's content. Readers are then linked to a PDF guide for nonprofits, a "10 tips" article for community building, a nonprofit toolkit, and more.

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