April 20, 2017

Google Analytics gets a new home page


The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.

There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login.

The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so forth. There’s some customization involved, too — users with goals or e-commerce will see a different home page than those without, for example. The various widgets (for lack of a better term) on the new home page will also offer date filters like “last 7 days” and “last 30 days” — no need to dive into the various reports for those views.

It replaces the current Audience Overview report, which focuses on metrics like sessions, unique users, page views and pages per visit (among other data points). But that report hasn’t disappeared; it’s still accessible by clicking the Audience tab in Google Analytics’ menu.

Get the full story at Marketing Land and Google