Google buys European Groupon clone
September 20, 2011 | Online Marketing
With reports that Google’s Groupon competitor Google Offers has gotten off to a slow start, the company has announced another acquisition in the Daily Deals space, snapping up German deal site DailyDeal.
The Berlin-based deals website was founded in September 2009 by brothers Fabian and Ferry Heilemann, with reported sales of 252,000 vouchers in the first three months of 2011. The company has already expanded outside of Germany to Austria and Switzerland, with the Austrian website already surpassing Groupon in the country – according to Fabian Heilemann.
The company has announced plans to expand to a wider European audience, with Scandinavia, Belgium, the Netherlands, and Luxembourg the next possible markets. As a result, the company expects to record around €40 million in 2011 alone.
Get the full story at The Next Web
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