Google dropping right hand side ads: the experts’ view
November 14, 2011 | Online Marketing
Last week, Google announced that it would be changing the placement of PPC ads on its search results pages, moving them from the right hand side to the bottom of the page. Econsultancy asked PPC professionals about what these changes mean.
According to Google's blog post, moving the ads to the bottom means they 'fit better into the user's flow', and that this new placement improved average CTR.
It is likely that this move will force advertisers to increase CPCs to ensure they are consistently appearing in the top positions. Advertisers who have traditionally positioned keywords according to performance will suffer the biggest losses through this change.
Advertisers that have historically run a domination strategy will see CPCs increase as competitors raise bids in an effort to retain click volume from PPC traffic. This will result in budgets needing to be increased in order to maintain current market share.
Get the full story at Econsultancy
Read also "Google officially rolls out ads at the bottom of search results"
Latest Industry News
TripAdvisor grows while countering problems
21 May, 2012 | Hotel Marketing
ChoiceHotels.com leveraging upswing, reporting daily sales of up to $10 million
21 May, 2012 | Hotel Marketing
Simplehoney, Pandora for hotel booking
21 May, 2012 | Online Travel
Beyond listening: 3 ways to be more responsive to social media feedback
21 May, 2012 | Hotel Marketing
Brands under pressure: The brand lives in the employees voice
21 May, 2012 | Online Marketing
The importance of the ‘visual web’
21 May, 2012 | Online Marketing
Kayak to ride Facebook wave
18 May, 2012 | Online Travel
Facebook travel app Gogobot hits 1 million users, 30 times more traffic than all its competitors
18 May, 2012 | Online Travel
No Facebook. Understanding social media in China
18 May, 2012 | Online Marketing
Facebook users can now book hotel rooms, and earn commissions
18 May, 2012 | Hotel Marketing
U.S. isn’t the most Facebook-addicted country
18 May, 2012 | Online Marketing
As Facebook grows, millions say, ‘no, thanks’
18 May, 2012 | Online Marketing
How hotels can benefit from social media events
17 May, 2012 | Hotel Marketing
Westin introduces a space for the way people work today
17 May, 2012 | Hotel Marketing
Sheraton teams with Wine Spectator for ‘Social Hour’
17 May, 2012 | Hotel Marketing
Most Popular Articles
Mobile and its impact on hotel revenue management
16 May, 2012 | Hotel Marketing
Facebook users can now book hotel rooms, and earn commissions
18 May, 2012 | Hotel Marketing
Room Key exits beta, launches new tools
14 May, 2012 | Online Travel
Facebook travel app Gogobot hits 1 million users, 30 times more traffic than all its competitors
18 May, 2012 | Online Travel
Expedia betting the bank on social and mobile
14 May, 2012 | Online Travel
Americans now spend more time on Facebook mobile than its website
14 May, 2012 | Online Marketing
No Facebook. Understanding social media in China
18 May, 2012 | Online Marketing
Top luxury travel trends in China
16 May, 2012 | Online Travel
Google urged to up its game on travel reviews
14 May, 2012 | Online Travel
How hotels can benefit from social media events
17 May, 2012 | Hotel Marketing
Latest Company News
Availpro launches its new Direct Click Manager service
11 May, 2012 | Hotel Marketing
SiteMinder receives $5 Million investment to fund global expansion
10 May, 2012 | Hotel Marketing
RateGain awarded qualified vendor status with Choice Hotels International
10 May, 2012 | Hotel Marketing
eRevMax expands its India presence with new office in Bengaluru
10 May, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
10 May, 2012 | Hotel Marketing
Pegasus launches RezView Intelligence
26 Apr, 2012 | Hotel Marketing
HSMAI Revenue optimization conference to focus on RM evolution
27 Mar, 2012 | Hotel Marketing
De Vere partners with SiteMinder
27 Mar, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
27 Mar, 2012 | Hotel Marketing
How good is your hotel’s social media?
21 Mar, 2012 | Hotel Marketing
TravelClick launches Rate360
29 Feb, 2012 | Hotel Marketing
Appnostic partners with GoMio
29 Feb, 2012 | Hotel Marketing
SiteMinder predicts trends for online hotel distribution for 2012
29 Feb, 2012 | Hotel Marketing
Hotels4u.com added to RateGain’s channel management solution
29 Feb, 2012 | Hotel Marketing
Availpro and EasyRMS come together to boost hotel revenue
08 Feb, 2012 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
