April 24, 2012

Google explains how Google search works today

Here's a must view for every hotel marketer: Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets into a brief overview of how Google’s search engine does its job.

Matt explains how PageRank is used, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases.

The video and the transcript can be found at Search Engine Land