Google Flight Search faced with “no OTA booking link” ultimatum from airlines
December 06, 2011 | Online Travel
When Google’s vice president of travel, Jeremy Wertheimer, stepped on stage at this year's PhoCusWright conference, he surprised many in the audience with his explanation as to why Google’s Flight Search results do not include links to online travel agencies.
If they did, Wertheimer said, the airlines would not participate. “The airlines said, ‘We will not give you content if you provide booking links to OTAs,’” Wertheimer told the audience.
The notion that any company could dictate such parameters to Google came as a surprise to many. And the idea that any company would challenge its ability to show up as a result in any part of a Google search seems almost outlandish.
Also speaking at the PhoCusWright conference, Expedia CEO Dara Khosrowshahi said, “We would like to be included, especially to the extent that Google is all about choice. The OTAs are an incredibly important choice for consumers.”
Khosrowshahi added: “The good news here is air isn’t core to us from a revenue basis. But it is a product we are going to watch for the long term.”
Get the full story at Travel Weekly
Read also "Google Flight Search gaining visibility"
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