July 19, 2018
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Google Ads has introduced a new campaign type designed to help hotel marketers better manage their advertising. In addition, there will be a new “Hotel Center” in Google Ads to simplify the management of hotel price feeds.
Hotel campaigns are a continuation of Google’s marketing efforts that began in 2010, when sponsored hotel prices were listed in Google Maps. Since then, hotel ads have expanded to Google search results, which helped the ad type grow.
Now, hotel ads have grown to the point where advertisers are in need of a more effective way to manage them in a separate platform from other Google Ads.
Hotel campaigns will offer the following benefits over other Google Ads campaigns:
- Hotel groups: Organize hotels by important attributes like brand and class.
- Robust bidding controls: Optimize for bidding dimensions unique to hotels like a traveler’s length of stay or check-in day and audience bidding.
- Smart bidding: Maximize bookings based on your ROI goal using machine learning.
- Rich reporting: A responsive interface available with the newly redesigned Google Ads.
Get the full story at Google Ads
Read also "Does Google Hotel Campaigns announcement spell the end of Google Hotel Ads?" at Fuel
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