The recent WiT Conference in Singapore in October was a hostile environment for the internet giant, urging participants not to talk about Google as “they are in our faces all the time.”
The tech giant is conducting multiple launches that will take business off its OTA and metasearch rivals, such as offering exclusive hotel discounts via its Google One cloud storage platform, “hotel-plus-flight” travel packages, as well as a global price insights feature on mobile devices.
Google is gaining influence on travel’s two largest segments – flights and hotels. This is especially true for flights, where it has overtaken KAYAK in overall traffic and conversions, according to the latest research by Phocuswright.
However, it is still a relatively a small player in the hotel sector unable to beat TripAdvisor – where people search for hotels and read reviews.
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