Users no longer have to go to their Google Account page to access privacy controls.
Google updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see — directly from the Google Search home page both on desktop and the mobile web, as well as from the Google Search iOS app.
As long as a user is signed into their account, they will be able to access their search data without having to go to their Google Account page and click through to the “Personal info & privacy” settings. On the mobile web experience, “Your data in Search” will be a persistent menu item on the home page as well as on results pages.
Get the full story at Marketing Land