Google officially rolls out ads at the bottom of search results
November 07, 2011 | Online Marketing
And what's more, the company says that, in tests, the ads at the bottom performed better than those on the side of the page. Google says ads at the bottom fit “better into the user’s flow as they scan the page from top to bottom.”
Bottom-of-the-page ads and side-of-the-page ads will be mutually exclusive. Meaning, when there are ads on the bottom there won’t be ads on the side, and when there are ads on the side, there won’t be ads on the bottom.
Google will lump bottom-of-the-page AdWords in with side-of-the-page ads where Top versus Side reporting is concerned. Instead of Top vs Side, the report will soon be called “Top vs. Other.”
Get the full story at Search Engine Land
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