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Google+ Pages: what you need to know

November 09, 2011 | Online Marketing

If Google+ is going to compete effectively with Facebook, it must find a way to use its search position. And it's trying to do that. With the launch of Pages, Google also announced the launch of Direct Connect.

There are two primary ways individuals can interact with Google+ Pages: the +1 button and Circles. The +1 button is analogous to Facebook's 'Like' button, and allows Google+ users to indicate that they support or recommend a particular brand.

Circles, on the other hand, give fans the ability to take a more Twitter-like approach by following a favorite brand.

And there is Direct Connect, which works as following:

"Maybe you're watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy—even automatic. Just go to Google and search for [+], followed by the page you're interested in (like +Angry Birds). We'll take you to their Google+ page, and if you want, we’ll add them to your circles."

Get the full story at Econsultancy

Read also "Contests and Promotions Not Allowed on Google+ Brand Pages" at Sprout, "Google+ Pages For Businesses: The AdWords Impact" at Search Engine Land, and "Google+ Brand Pages: Should You Launch One?" at Inc. magazine.

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