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Google re-imagining advertising

June 29, 2012 | Online Marketing

In a beautiful collision of minds and media, Google partnered with five of the brightest "old-school" legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web.

Despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain. Google's Project Re:Brief is an experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand.

Project Re: Brief is an inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate. In a beautiful collision of minds and media, Project Re: Brief is a grand experiment whereby Google partnered with five of the brightest "old-school" legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web, for 4 global brands - Coca-Cola, Volvo, Alka-Seltzer, Avis.

Directed by Doug Pray, and the same team who joined him to make the Emmy-Award-winning film and PBS hit "Art & Copy," Project Re: Brief is a film that aims to shake up the ad industry and inspire new ways of thinking. While shifting formats and media platforms is one thing, as we learn from our heroes of the past, the basic tenets of human storytelling haven't changed.

Watch the video at Project Re:Brief (1 hour)

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