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Google reveals YouTube’s long-term strategy

January 18, 2012 | Online Marketing

By 2020, 75% of all media channels will be born and transmitted via the Internet, predicts Google. And online video doesn't mean computers. The content is viewed on tablets and smartphones, and they are viewed from platforms other than YouTube.

YouTube is betting big on original content. By 2020, 75% of all media channels will be born and transmitted via the Internet, predicted Robert Kyncl, the vice president of content at YouTube, during his Consumer Electronics Show (CES) keynote Thursday. Online video doesn't mean computers. The content is viewed on tablets and smartphones. And these videos are viewed from platforms other than YouTube.

For anyone giving it a second thought, Google TV now makes sense. In March 2012, Google acquired Next New Networks, a Web video production company supporting professionally produced content. Google's acquisitions and Internet TV strategy also make sense. Kyncl revealed snippits of future shows that we can expect to see on the video site.

It turns out that more than 100,000 years worth of YouTube videos are viewed on Facebook, yearly. There are 350 million YouTube videos shared on Twitter, yearly. The Web has become a vehicle for distribution. That's why Verizon Digital Media Services spent $370 million to build two facilities and an automation platform to distribute video on demand (VOD) and live streaming content to mobile devices.

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