July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
Google Awords has always enjoyed maximum visibility. However this could change in the future when it comes to hotel searches, as the company is testing new Google Hotel Ads listings.
It seems that, at least for now, the change mainly affects desktop users because Google Hotel Ads already enjoyed maximum visibility on searches made on mobile devices despite still being underneath AdWords.
The more visibility Google Hotel Ads has, the less AdWords will have. Mirai expects that there will be a shift in users and, therefore, in clicks and bookings in favour of GHA.
Get the full story at Mirai
Read also "Google Hotel Ads joins Google Ads"
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