Google Awords has always enjoyed maximum visibility. However this could change in the future when it comes to hotel searches, as the company is testing new Google Hotel Ads listings.
It seems that, at least for now, the change mainly affects desktop users because Google Hotel Ads already enjoyed maximum visibility on searches made on mobile devices despite still being underneath AdWords.
The more visibility Google Hotel Ads has, the less AdWords will have. Mirai expects that there will be a shift in users and, therefore, in clicks and bookings in favour of GHA.
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