Brad Brewer who follows Google's hotel search results really closely spotted Google now showing a "similar hotels" carousel in the local knowledge panel of a hotel result in Google Maps.
Search Engine Roundtable was not able to replicate the search results but shows screenshots taken by Brad Brewer.
The feature would definitely make sense, if the similar hotels are really similar and not just the ones with the highest bids. It could not only inspire travelers to check out alternative hotels that meet their search criteria, but also help promote hotels that don't benefit from strong search brands.
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