July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
Koddi analysts have spotted a new “Neighborhood” section, an update to the deal callout, and a callout that encourages users to look into vacation rentals.
The most interesting of these new experiments is the inclusion of a callout specifically for vacation rentals. Vacation rentals have consistently shaken up the travel space over the past few years as sites such as Airbnb and HomeAway have come onto the scene. These sites have transitioned from a focus on leisure travel to targeting the business demographic. Does the inclusion of vacation rentals in metasearch point to a shift in the way that metasearch publishers perceive these accommodations? Below we will discuss these UI changes and their potential impact on your metasearch business.
Certain users are being shown an option to search for vacation rentals above all the conventional hotel lodgings. While this test seems to be small (only one of our analysts was able to get this experience), it nevertheless indicates a potential change in how vacation rentals may play in the travel industry, and more specifically metasearch.
Get the full story at Koddi
Visit our sponsors: